Directed by San Charoenchai
Okay, I'm a little odd in that I do probably most of my music listening from youtube. Call me crazy... but it works for me. There's of content thats not music, film, video, podcasts, news there as well and it just works for me to find songs and things there, along with episode of Frontline, or theory videos on Westworld.
And as I have done, I've seen the rise of the Lyric video or the Album Stream. Record labels like Matador or Subpop put up new releases, whole albums into a youtube video to play through. The 'video' is only the artwork,
This, '7' from Beach House is in that same vein but rather than just the album art, they've gone for animation, Op art that actually moves and responds to the music. Its simple, it looks great, and it must have been a whole lot of work. Thats a lot of building systems to power animation for 30-40 minutes. Very nicely done.