At the end of 2021, I was asked to help provide some concepts for a new CNN show, NOMAD, featuring Carlton McCoy, one of Napa Valley’s most exciting young sommeliers/entrepreneurs.

The show sees Mr. McCoy traveling to exciting locations that are important both to his personal history and background as well as to food and culture generally.

Key Art

We wanted to bring in a lot of references to show the diversity of the host and content of the show. Hand drawn type, in a myriad of styles seemed like a good choice, as well as a few other layouts that used collage to the purpose of smashing a lot of disparate stuff together.

Both of these ideas were unused, but I am happy with the results, and the chance to try some new expressive type and collage that nods toward the diverse eclectic world Carlton is sharing with us in his show.

Posters for Live Action

For the Live Action Promo (which Roger also directed), there were many locations showing the breadth and scope of food and culture showcased on NOMAD. The final shot was of a distressed and wheat-pasted urban street. And the task of designing of these posters came to me.

We included photography from various locations on the show, some regional dishes, and some insider sommalier humor.

I love food and wine and it was a really special chance to have that interest run directly into my practice as a graphic designer.

Credits

Role: Design/Illustration
Creative Direction: Terry Lee
Produced during time at Roger