Alexander Girard was a designer who worked across a wide range of media and disciplines and brought warmth to modern design.
Walk Like You - Alexander Girard
Alexander Girard - early 1950’s
Walk Like You – Geoff McFettridge
Geoff Mcfetridge was awarded the 2019 AIGA Medal for deftly relating design to time-based considerations—film titles, music videos, envisioning of AI—and vibrant sculptural forms, and for welcoming graphically-charged outsider/street subculture into the mainstream conversation.
Client: AIGA
Production Company: Dress Code (dresscodeny.com)
Director: Dan Covert
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Head of Production: Amy Dempsey
Producer: Amy Dempsey, Dan Covert
Cinematography: Claudio Rietti
Edit: Dan Covert, Nick Stromberg
Design: Elena Chudoba
Color: Daniel Orentlicher
Production Coordinator: Jonathan Dontchev
Music + Sound: YouTooCanWoo
Location Sound: Sound: Matteo Liberatore, Mason Hankins
Produced by DressCode
Director Dan Covert
The fact that most people don’t understand what graphic design means… has that helped you?
Yes, ‘cause if you decide to define something for yourself it helps if other people don’t have a definition for it. I understood early on that if I call myself a designer I can do whatever I want.
I can direct a commercials, I can do an animation I can create installations in museums, I can have shows I can do all these things.
For years I’ve held up Ray and Charles Eames for their amazing ability, as Designers, to do whatever is they want. Direct a film? Yes. Design a typeface? yes. A Chair? A house? Yes of course. A pattern, a bicycle? for sure. Anything. Everything.
This guy gets it. This is my goal, my foil against specialization. If it is ideas, creative, aesthetics, storytelling? Yes, in fact, I can.